Through carefully crafted CGI, we immerse ourselves in the elegance of Bentley, moving seamlessly through the brand’s defining pillars: Design, Craftsmanship, and Performance.

This three-film project offered a rare opportunity to celebrate the beauty of engineering through a refined cinematic journey. Each edit explores a different facet of a beautifully configured Bentley Continental GTC Speed, recreated in meticulous detail within the CG environment. From the softness of Italian calf leather to the depth of the Verdant Green paint, every element has been precisely crafted, with lighting that subtly erases the boundary between CG and reality.

Unified by a single vision, the cinematography carries the three films with the same expressive rhythm. Freed from physical constraints, the camera moves in ways reality could never allow, finding beauty in perspectives only possible through CGI, and giving purpose to every sweep, shift, and reveal.

A fitting tribute to the essence of Bentley: Details Made to Move You.

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Full case study here.

Press
Stash Media

Credits

Client: Bentley Motors
Agency: McCANN
Audio: Echoic Audio
Production: Found
Production Lead: Rebecca Scheinberg
Executive Creative Director: Clayton Welham
Director: Ambrogio Bergamaschi
Designers: Hannah Willcocks, Georgi Chalakov, Jakub Dygdon, Wael Chams, Karolis Arbaciauskas, Sergio Fornasieri