The visual language balances minimalism with texture, using soft whites, warm creams, and metallic surfaces to create a charged, tactile environment. The sequence unfolds in two halves: a deliberate, slow-motion buildup that heightens anticipation, followed by a kinetic release where sparks ignite and ideas collide, bringing the energy of creation to life. Every element, from object interactions to material choices, was designed to embody this tension and transformation.

Collaboration with Echoic Audio was integral to the experience, shaping both rhythm and emotion from the earliest stages. On a personal note, it was an incredible honor to walk on stage and present this project to an audience of industry peers and like-minded creatives, sharing firsthand the journey from concept to realization. The sequence is a reflection on the process of making ideas real—a reminder of the power of commitment, experimentation, and action in creative work.

If you’d like to know more, you can read this interview with Forward Festival organizers, where I go into greater depth about the project, this article on Stash Media, or view the full case study on Found’s website.

Press
Stash Media

Interview with the organizers

Credits

Client: Forward Festival
Audio: Echoic Audio
Executive Producer: Felix Jude West
Executive Creative Director: Clayton Welham
Director: Ambrogio Bergamaschi
Designers: Jakub Dygdon, Matt Ball