Sky Sports

EFL title sequence

Kick off the Sky Sports EFL season with a bold, high-energy opening sequence—where every team is reimagined in striking, hand-crafted embroidery woven with colour, character, and excitement.

Football is drama, pride, and identity — and we brought that to life in a cinematic opening for the Sky Sports EFL season. Every club badge was transformed into intricate embroidery, each stitch capturing the history and character of the team it represents.

Using advanced 3D stitch simulation, we recreated EFL clubs’ badges in exquisite detail. Threads twist and weave like living fabric, textures shifting subtly with light, creating a tangible, almost sculptural quality on screen.

Because the league changes every season, we designed a flexible system to swap badges seamlessly, while integrating season highlights directly into the embroidered tapestry. The result is a fluid, dynamic sequence that moves with energy and precision — a visual ode to the league’s rich narrative.

This is more than animation; it’s football rendered as cinematic craftsmanship, where every stitch tells a story.

Credits

Client: Sky Sports

Partner Studio: Sky Creative

Production: Found

Producer: Rain Osgood

Director: Ambrogio Bergamaschi

Design Lead: Olly Johnson

3D artists: Georgi Chalakov, Jakub Dygdon, Roland Lukacsi, Max Johnson